Luxury wellness travel storytelling that earns trust and attracts guests who care how they feel.

What we do

We partner with brands shaping the future of luxury wellness travel.

We help them attract guests who care about sleep, recovery, and how a stay actually makes them feel.”

Tim Kroeger – Founder

For more than 15 years, I’ve explored the world of luxury hospitality, wellness escapes, recovery rituals, and active travel. I’ve stayed in — and worked directly with — over 100 hotels and wellness brands, experiencing their offerings not from a desk, but through real journeys.

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Our Team

  • Jasmin Hyde
    Strategic Communications Expert
  • Shadi Amini
    Sales & Marketing Manager
  • Niloo
    Visual Storytelling Editor

Our Values

We share real experiences from real stays. With 15+ years of luxury and wellness travel expertise, our content comes from genuine exploration, not scripts or agency briefs, which is why travelers and brands trust our voice.

We work as an extension of your team, aligning with your brand identity, wellness philosophy, and commercial goals to create storytelling that elevates your positioning and supports long-term success.

Our storytelling blends creativity with insight into luxury, wellness, and traveler psychology. We understand what today’s wellness-minded guests look for, and what makes them choose one brand over another.

We explore the evolving world of wellness, recovery, active travel, and longevity to help your brand stay relevant. Curiosity drives us, but always with a wellness-first approach that reflects how modern travelers want to feel, move, and live.

Ready to position your brand at the forefront of luxury wellness travel?

Discover how Universal Traveller can elevate your brand through authentic, high-impact luxury wellness travel content shared with a dedicated community of over 200,000 followers.

Tell us about your brand and goals, and we’ll recommend a collaboration format that fits.

We offer:

1. Data-Driven Brand Storytelling

For brands that want to be known for something specific.

➔ Clear, compelling brand positioning aligned with wellness-minded travelers

➔ Messaging that highlights your differentiators: design, recovery, rituals, longevity, or active experiences

➔ Story frameworks that deepen emotional connection and elevate perceived value

2. Strategic Content & SEO

For brands that want long-term demand, not one-week noise.

➔ Luxury wellness hotel features & retreat spotlights (EN & DE)

➔ Editorial stories on wellness, recovery, longevity, and active travel

➔ High-impact photography, video, and drone content designed for luxury audiences

➔ SEO-driven articles that reach travelers actively planning their next stay

3. Social Media Content & Strategy

➔ Founder-led social videos & storytelling reels

➔ Wellness routines, active travel sequences & property experiences

➔ Strategy guidance for positioning your brand in the wellness travel landscape

➔ Social audits and content direction to strengthen brand presence

4. Expert Consultancy

➔ Positioning guidance for luxury, wellness & longevity travel markets

➔ Support in crafting experiences that resonate with wellness-conscious guests

➔ Long-term partnership strategy & brand differentiation consulting

What makes this different

Most content shows what a place looks like.

We focus on:

  • How it feels
  • What actually restores guests
  • What makes them return and recommend
  • What signals credibility to high-intent travelers

That’s the difference between “nice visuals” and real conversion-driven trust.

What brands say about working with us

  • “Good morning from Munduk Moding Plantation Nature Resort, Bali. Thank you very much for completing all of the deliverables from our collaboration, we really appreciate it. Hopefully, we can work together again in the future.”
    Riska Candra (Miss)
    Sales & Marketing Manager Munduk Moding Plantation Bali
  • “Hi, Tim & Shadi. As the management, we would like to thank Tim and the team for the collaboration. The owner from both properties really love the content. We’re looking forward to work with you again in the future. Thank you so much.”
    KusFarm Bali
    Sales & Marketing Manager
  • “We appreciate for Tim’s coverage and time to collaborate with him. Tim is a nice KOL. He has done a nice work both photos and VDO review by capturing nice shot of our property through his experience. – Our restaurant outlets truly love his VDO!”
    Tananya Rojanapanich (Fanta)
    PR Executive Anantara Riverside Bangkok Resort

Brands we’ve partnered with

Ready to position your brand at the forefront of luxury wellness travel?

Tim Kroeger reaches a dedicated community of 200,000+ followers across platforms, plus readers actively researching their next stay.

Ask for our media kit for audience insights, example campaigns, and collaboration formats.

Let’s talk about your next chapter in luxury wellness travel.

Tell us about your brand and goals. We’ll reply with: whether it’s a fit, what we recommend, and the next best step.

Simply reach out via the form below or email us at:
📩 tim@tim-kroeger.com

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